Designed by Matt McInerney
Allerta was initially developed for use in signage, designed to be easily and quickly read from a distance. Each glyph exploits the unique aspects of the individual letter so that each can be easily distinguished from any other. Initially published at matt.cc/allerta.
When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.
Choosing web fonts: A beginner's all-in-one guide
A checklist for choosing type
Emotive considerations for choosing typefaces
Choosing reliable typefaces
Exploring typefaces with multiple weights or grades
Exploring width in type
Choosing typefaces that have optical sizes
Pairing typefaces
Pairing typefaces within a family & superfamily
Pairing typefaces by the same type designer or type foundry
Pairing typefaces using the font matrix
Exploring x-height & the em square
Adding fonts to Google Docs and Slides
