Designed by Santiago Orozco
Antic is the result of studying calligraphic forms, and is designed to be used for running text. This started two big text type family projects and this is the first one. Antic explores the use of sans-serif letterforms for text usage, keeping a calligraphic touch found in the serif counterpart, Clark. The letterforms have an eight degree stress, which is almost the same degree of my own hand writing.
Santiago Orozco is a type designer and engineer, based in Monterrey, Nuevo León, México. With a background in computer science at the University of Monterrey (UDEM), he found himself at the intersection between design and technology. In 2009, he Founded Typemade Foundry, and now specializes in type design, font production, and type technology.
When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.
Choosing web fonts: A beginner's all-in-one guide
A checklist for choosing type
Emotive considerations for choosing typefaces
Choosing reliable typefaces
Exploring typefaces with multiple weights or grades
Exploring width in type
Choosing typefaces that have optical sizes
Pairing typefaces
Pairing typefaces within a family & superfamily
Pairing typefaces by the same type designer or type foundry
Pairing typefaces using the font matrix
Exploring x-height & the em square
Adding fonts to Google Docs and Slides
