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Mitr

Designed by Cadson Demak

About

Mitr is a Thai word that means “friend” in Thai. Mitr is a sans serif Latin and loopless Thai typeface that combines senses of organic and humanist sans serif designs with rounded terminals. It has a wide structure and airy negative space that preserves legibility and readability. Mitr is a novel and friendly typeface that is suitable for casual usage such as celebration cards, magazines, and posters.

A similarity between some glyphs such as ก ถ ภ ฤ ฦ, ฎ ฏ, บ ป, or ข ช is something to take into consideration because it might lead to confusion when typesetting very short texts. Mitr has a specific approach to the thick and thin strokes of Thai glyphs. Other type designers may consider this font as an example when developing new fonts. Informal looped Thai typefaces have slightly simplified details, as compared to formal ones, and this allows type designers to extend them to heavier weights. The size and position of Thai vowel and tone marks have been managed carefully because they are all relevant to readability, legibility, and overall texture.

The Mitr project is led by Cadson Demak, a type foundry in Thailand. To contribute, see github.com/cadsondemak/mitr

Designer

Cadson Demak is the first Thai communication design firm to develop type design solutions. Founded in 2002, the studio came together through a shared love of typography and design, a wish to expand and modernize the font industry as a whole, and the desire to make everyday use of type more accessible. They expanded from a modest design firm with dozens of their own typefaces into a boutique type foundry under the name Cadson Demak in 2008.

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Mitr - Google Fonts