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About

Almarai is a modern Arabic and sans serif Latin typeface family in 4 weights. The font was created by Boutros™ for optimal readability and suitability for both online and offline applications.

Almarai’s beauty lies in its clarity and simplicity. Beneath the font’s geometric look lies a strict adherence to calligraphic structure and rules. Each letter has been crafted with careful attention to detail, retaining subtle hints of handwriting. Letters have low contrast and wide aperture in all four weights. These characteristics were designed to enhance the readability of the font in various media, especially on screen.

To contribute, see github.com/JuergenWillrodt/Almarai.

Designers

The Boutros Group and its team of experts headed by Mourad and Arlette Boutros has led the field of Arabic creativity, typography, calligraphy and design for more than 40 years.

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Choosing type

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.

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