Designed by Denis Masharov
Kelly Slab is a new geometric, modern-looking slab-serif font. Created under the influence of popular geometric fonts from the 1930s with square slabserifs, such as "City" by Georg Trump.
It is designed for attention and impact in advertising, headings, major labels and logotypes. It can also work well in larger point size text blocks. Its unusual shapes provide an interesting rhythm to the textline, a distinctive, rectangular design that can give a sporty, urban feeling.
When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.
Choosing web fonts: A beginner's all-in-one guide
A checklist for choosing type
Emotive considerations for choosing typefaces
Choosing reliable typefaces
Exploring typefaces with multiple weights or grades
Exploring width in type
Choosing typefaces that have optical sizes
Pairing typefaces
Pairing typefaces within a family & superfamily
Pairing typefaces by the same type designer or type foundry
Pairing typefaces using the font matrix
Exploring x-height & the em square
Adding fonts to Google Docs and Slides
