Livvic - Google Fonts

About

Livvic is a custom corporate typeface designed by Jacques Le Bailly for LV=, an insurance company based in the UK. The typeface is part of a brand redesign.

Livvic was designed to capture LV=’s brand values and uniqueness. It is an open, friendly and somewhat quirky design. Corporate, yet still fresh and personal.

The Roman is an upright Italic, with some inspirations from handwriting. This gives livvic a strong, yet accessible character.

The Italic has matching metrics to the Roman. Although the Italic and Roman share a lot of similarities, the construction is different. It is gives the Italic some more panache.

To contribute, see github.com/Fonthausen/Livvic.

Designers

LV=

Jacques Le Bailly

"Baron von Fonthausen, distinctive type design with a twist." Jacques Le Bailly has a broad international experience in the field of type design and a background in graphic design, corporate design, typography and teaching. He specialized in (large) type design projects. Beside developing personal type families, he works for and in cooperation with high profile clients.

www.baronvonfonthausen.com | Twitter

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.