Ojuju - Google Fonts

About

Ojuju is a reverse contrast Weight axis variable font inspired by African Masquerades. Ojuju draws inspiration from a variety of African traditional dance costumes to inform the design decisions. The masks worn by the Dogon dancers from Mali inspired the aperture shaping, and counterform placement within many of the letterforms. Additionally African movie poster lettering from the 1970's was referenced to round out the design space. Ojuju covers all of the Google's SSA(sub-saharan-african) latin glyphs.

This Afro-grotesque style created by Chisaokwu Joboson, is distinct with varying apertures as it moves from extra-light to bold.

To contribute, see github.com/jobosonchisa/ojuju.

Designers

Ụdị Foundry

Based in Lagos, Nigeria, Ụdị Foundry is an independent type foundry founded by Chisaokwu Joboson with a mission to craft contemporary typefaces inspired by African culture and accommodate various African language scripts. Its most recent typeface project is Ojuju.

Twitter | udifoundry.com

Chisaokwu Joboson

Chisaokwu Joboson is a Nigerian-based brand and type designer. He creates contemporary typefaces under his independent type foundry called Ụdị, meticulously crafted to accommodate various African language scripts.

Twitter | jobosonchisa.com

Mirko Velimirović

Mirko Velimirović lives in Brooklyn where he designs typefaces, and lettering for book covers under the name Abyss Type Company. He teaches type design at Center for Book Arts occasionally, and wrangles variable fonts constantly.

github.com/bghryct

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.