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REM

Designed by Octavio Pardo

About

The REM font family is a sans serif font ready for corporate and display uses. It features a heavy low contrast combined with outstrokes that get slightly thinner, which is the opposite of the conventional approach. All together gives it a contemporary feeling suitable for modern branding. With more than 960 glyphs the font is ready for complex type setting with four sets of figures, Small Caps and some alternate glyphs. The name REM is an acronym for "Rapid Eye Movement," which refers to a stage of sleep characterized by quick, random eye movements. I dreamt of it and began drawing it from my dream.

To contribute, see github.com/octaviopardo/REM

Designer

Graphic designer specialized in type design. He has collaborated with design studios and foundries like Tobias Frere-Jones, Porchez Typofonderie, Type-Together, Leftloft, and Sharp Type.

ashler.design | Twitter |

Choosing type

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.

REM - Google Fonts