Designed by Production Type
Spectral is a new and versatile serif face available in seven weights of roman and italic, with small caps. Spectral offers an efficient, beautiful design that’s intended primarily for text-rich, screen-first environments and long-form reading. Brought to you by Production Type and commissioned by Google Fonts, Spectral is now free to use across Google Docs, Sheets, and Slides, or in any of your projects.
To contribute, see github.com/productiontype/Spectral.
Based in Paris, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.
Choosing web fonts: A beginner's all-in-one guide
A checklist for choosing type
Emotive considerations for choosing typefaces
Choosing reliable typefaces
Exploring typefaces with multiple weights or grades
Exploring width in type
Choosing typefaces that have optical sizes
Pairing typefaces
Pairing typefaces within a family & superfamily
Pairing typefaces by the same type designer or type foundry
Pairing typefaces using the font matrix
Exploring x-height & the em square
Adding fonts to Google Docs and Slides
