Amita - Google Fonts

About

Amita is the Indian Feminine form of Amit. Amita is a Latin and Devanagari typeface derived from Redressed and Modular Infotech Devanagari 2310 and 1228. The Latin is a script type designed by Brian Bonislawsky which blends script and italic letterforms together in an upright non-connecting style. Open spacing and stylish letterforms lend themselves to titling, but also to clean legibility at smaller sizes as body copy. The Devanagari is a traditionally calligraphic style. The combination was designed by Eduardo Tunni.

This project is led by Eduardo Tunni, a type designer based in Buenos Aires. To contribute, see github.com/etunni/Amita

Designers

Eduardo Tunni

Eduardo Tunni was born in Buenos Aires, Argentina, in 1963. He studied graphic design at the University of Buenos Aires (UBA) and later specialized in typographic design. He co-founded the type foundry "Tipo" and some of his published there fonts were exhibited, selected and awarded around the world. For 10 years he was a teacher of the Master Career of Type Design at the UBA where he continues as external consultant. He made multilingual custom fonts for magazines, newspapers, universities, companies and countries with the collaboration of other colleagues. He has developed design methods that have been incorporated into the main typography design software that collaborates with typographic production.

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Brian Bonislawsky

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.