Bespoke or custom type is specifically commissioned by a client, usually to serve as a brand typeface. It’s normally not available to the public.

Many type foundries sell retail fonts to the public and also offer bespoke/custom type design services. These can be completely unique typefaces, designed from the ground up for the client, or special adaptations of existing designs.

From a licensing perspective, type foundries usually charge for the bespoke design work itself and then a special licensing fee on top. Although commissioning a bespoke typeface can be a costly exercise, the simplified licensing structure for large corporations is a potentially huge money saver.

Foundries may offer a license that allows them to sell the bespoke typefaces to the public as retail fonts after a certain period has passed.