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Allura

Designed by Robert Leuschke

About

The casual characters of Allura are simple, clean and very legible. The script and formal sets offer a softer, more formal look.

Allura was designed with advertising, display and package design in mind. This OpenType Pro version of Allura combines all three styles along with extra alternate glyphs and flourished graphics to give designers maximum flexibility.

In this family come complete with Latin Character sets including Western, Central, and Vietnamese language support.

To contribute, see github.com/googlefonts/allura.

Designer

Founder and CEO of TypeSETit, Rob Leuschke is a graphic designer, lettering artist and type designer based just outside of St. Louis, MO, USA. Spanning nearly four decades, Rob’s work has consisted mostly of producing lettering and graphics for packaging, logos, and social expression products.

typesetit.com

Choosing type

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.

Allura - Google Fonts