Prompt - Google Fonts

About

Prompt in Thai means “ready,” the same as in English. Prompt is a loopless Thai and sans Latin typeface. The simple and geometric Latin was developed to work harmoniously with the loopless Thai that has wide proportions and airy negative space. It is suitable for both web and print usage, such as magazines, newspapers, and posters.

A similarity between some glyphs such as ก ถ ภ ฤ ฦ, ฎ ฏ, บ ป, ข ช is something to take into consideration because it might lead to confusion when typesetting very short texts. Formal loopless Thai typefaces are simplified, compared to traditional looped Thai types, and this simplification has to be done properly in order to preserve the essense of each character. The size and position of Thai vowel and tone marks has been managed carefully, because they are all relevant to readability, legibility, and overall texture.

The Prompt project is led by Cadson Demak, a type foundry in Thailand. To contribute, see github.com/cadsondemak/prompt

Designer

Cadson Demak

Cadson Demak is the first Thai communication design firm to develop type design solutions. Founded in 2002, the studio came together through a shared love of typography and design, a wish to expand and modernize the font industry as a whole, and the desire to make everyday use of type more accessible. They expanded from a modest design firm with dozens of their own typefaces into a boutique type foundry under the name Cadson Demak in 2008.

Github | Twitter

When you have some text, how can you choose a typeface? Many people—professional designers included—go through an app’s font menu until we find one we like. But the aim of this Google Fonts Knowledge module is to show that there are many considerations that can improve our type choices. By setting some useful constraints to aid our type selection, we can also develop a critical eye for analyzing type along the way.